Chomping season over for Maple Moose flavour chips

Chantelle MacIsaac
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Lay’s no longer producing it’s Do Us a Flavour contest winning chips

If you are on the hunt for Maple Moose flavoured Lay’s chips, you may be out of luck — the flavour has been discontinued.

Port aux Basques resident Jerome Battiste has been a fan of Lay’s Maple Moose chips since the company launched the flavour last year.

In the past few weeks, he’s had a difficult time finding his favourite chip flavour.

“I searched every store in town,” said Battiste. “I couldn’t find them anywhere.”

Battiste said he called the 1-800 phone number listed on Lay’s website and was told they are indeed off the shelf, however, they wouldn’t tell him why.

Tyler LeFrense knows why. The Isle aux Morts resident won the Lay's Do Us a Flavour contest in October after suggesting the name Maple Moose.

A few weeks ago he sat in a teleconference with the company, who had called to tell him they were being discontinued.

“I can’t say too much,” said LeFrense. “But I can tell you that they said sales were really down on that flavour and they decided to pull them off the shelves.”

LeFrense is a little disappointed with the decision, as are lovers of the flavour.

He said a friend of his just found them out west for the first time, which would almost indicate they haven’t reached all over Canada before being pulled.

The chips were on the shelves in stores just a little over six weeks.

The Lay’s Do Us a Flavour contest boasted a $50,000 reward, plus one per cent of sales thereafter.

LeFrense said he certainly appreciated all the support he received with the contest, and for helping to put the small town of Isle aux Morts on the map.

“If you enjoyed them, it’s very appreciated, and I thank you for your support throughout it all,” said LeFrense.

A spokeswoman for PepsiCo Canada for Lay's Canada said in an email Lay’s regularly rotates and updates the range of flavours offered to consumers on store shelves.

“At this point in time, Maple Moose is not being produced,” she said. “But we are proud that it remains a flavour in our Lay’s potato chip portfolio and are thrilled about the enthusiasm consumers have shown for it, both during and after the Do Us a Flavour contest.”

As far as LeFrense’s winnings go, the company said Maple Moose was considered the most popular by voters, and remains our celebrated winner of the Lay’s Do Us a Flavour contest from 2013.

Organizations: PepsiCo Canada for Lay

Geographic location: Isle aux Morts, Port aux Basques, Canada

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Recent comments

  • Rick Mauger
    February 24, 2014 - 20:07

    Low sales may have been Causes by not having them on the shelves, as here in Nova Scotia my Family and I haven't been able to find them since the contest ended back in October!!!!!!! :( Can't buy what's not available for sale to the public, no support from the Vendors/ Merchandisers'

  • Christine B
    February 07, 2014 - 18:21

    I have never EVER seen them on any store in the Conception Bay North area!!

  • Margaret T Coley
    February 07, 2014 - 15:41

    I haven't personally tried the chips however my son loves them and asked for a bag yesterday; so just because you dont like them dont down them; some people really do. Thats your opinion and you're entitled to it but dont speak for everyone. Tyler did very well and you should still be very proud of yourself no matter what. According to above comments they weren't promoted very well and that is sad. Hope it wasn't just a marketing ply like it looks to be!!!!!

  • me
    February 07, 2014 - 15:23

    i am a store owner and they were only offered to my store juring the contest time ,never saw a bag once the contest was over , so my customers that liked them or even costomers that wanted to try the winning chip never even got a chance to try them , maybe sales were really down because it wasn't avaible to be bought.

  • Donna Glynn
    February 07, 2014 - 14:20

    I never even saw them, so how could I try them.

  • cranberry tom
    February 07, 2014 - 12:13

    Moose meat with maple syrup? How did that idea win?

  • Rob A
    February 07, 2014 - 12:08

    He only got votes cause the province elected him for being a newfoundlander,Not for its flavour.They where a nasty flavour chip.

  • d
    February 07, 2014 - 11:44

    Not one person I know liked that flavor and shared the same opinion that they were nasty... good riddance

  • d
    February 07, 2014 - 11:43

    Not one person I know liked that flavor and shared the same opinion that they were nasty... good riddance

  • Robert
    February 07, 2014 - 11:24

    Hmm! $50,000.00 + 1% of nothing = $50,000.00 Pretty cheap marketing ploy by today's standard! I suppose the perogy flavor also met a similar fate!