A cancer research organization in Atlantic Canada has launched a fundraising campaign.
Atlantic Cancer Research Institute (ACRI), based out of Dr. Georges-L.-Dumont University Hospital Centre in Moncton, N.B., has previously been involved in clinical trials and unique research related to cancer detection and treatment.
It’s new campaign — Cancer Research Saves Lives — aims to raise $10 million. It will also look to increase awareness and attract support for cancer research in Atlantic Canada.
“Atlantic Canada has the highest cancer rates in the country,” said ACRI president Dr. Rodney Ouellette in a news release.
According to ACRI, one in three Atlantic Canadians will be affected by cancer.
“In addition to the alarming cancer statistics in the region, we are the most underfunded area of the country when it comes to research dollars,” said Ouellette. “This campaign is about finding a cure and improving patient outcomes through research.”
Half of the $10-million figure will come from donations from individuals and companies, with the remainder to come from research grants. ACRI has a research team of over 50 people, with expertise covering a variety of disciplines.
Former Boston Bruins hockey legend Bobby Orr is the campaign’s honourary chair, with Moncton businesswoman Aldéa Landry and EastLink CEO Lee Bragg serving as campaign co-chairs.