New agency for former Target creative head

Daniel MacEachern
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Jenny Smith, formerly head of Target Marketing’s creative group, has launched her own advertising agency, called Ray.

As president and creative director, Smith started her new venture in July, and has already garnered the St. John’s IceCaps, Clovelly and Opera on the Avalon as clients, and its “strategic and creative products” include Newfoundland Liquor Corp., Skincare Studio, the St. John’s International Women’s Film Festival and Wonderbolt Circus.

Ebay for activities

St. John’s is one of three Canadian cities — along with Ottawa and Vancouver — seeing the launch of “Uniiverse,” a free app that’s billing itself as the “eBay for activities.”

The app lets users list activities and services — such as farmers markets, music lessons and pet sitting — as an online virtual marketplace that will also recommend events based on what users like and what their friends are doing.” Craig Follett, the CEO and co-founder of, told me St. John’s was being included because of its tourism industry, and to give the Canadian launch a “coastal and capital Canadian cast-off.”

Rent costs force closure

Just under two years after opening, David Bowden’s Post Espresso is closing its doors.

“The main reason — and not putting the blame on anybody or any entity or anything, but it is pretty expensive to rent downtown right now, and any increases in that make it even more prohibitively expensive,” he said.

But he’s hoping to bring back Post in some form or another next year.

“I’ve got some possible collaborations lined up, which are exciting, and I’m definitely happy with what the space was and what Post became. We had great customers,” he said.

Bowden’s two-year lease on the Water Street space is up.

He said rent would be going up “a very small amount” in a new lease, but it started high to begin with, so he’s decided to pursue other avenues — which will have Bowden’s style. (Yes, I know Bowden doesn’t capitalize “Post Espresso,” but Telegram style requires capitalization of trade names.

“It’ll be me, and it’ll be doing coffee, so it’ll probably be Post in some form or another. It’ll be my esthetic and my coffee philosophy, so it’ll be very Post-like, but it’ll be in a different space.”

Today is Post’s last day open — for now.

Twitter: @TelegramDaniel

Organizations: Newfoundland Liquor, EBay

Geographic location: Ottawa, Vancouver, Water Street

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