It took mere days for the doctored pictures to start to appear: Premier Kathy Dunderdale's face photoshopped onto Tina Turner's body in a remade movie poster for "Mad Max Beyond Thunderdome" - newly entitled "Beyond Dunderdome" - with a hilarious photo-bomb of Jerome Kennedy in the background, sporting a blank look and a ridiculous feather hat.
After that, it was Crocodile Dunder-dee, and the floodgates opened.
Reaction to the last provincial budget was quick and sometimes hilarious, but at the same time, it makes you ask a simple question about social media: is it always a vehicle for change, or can it wind up being a coping tool to essentially let the disgruntled feel comfortable about actually not doing anything at all?
Facebook and other social media can clearly be powerful tools for change in the right circumstance - the Arab Spring is more than enough proof of that.
But they can only be powerful tools when they are actually tools - when they are a means to an end, rather than an end in themselves.
What I mean is that social media played a tremendous role as a telegraph system to enable protesters to communicate with each other when all other means of communication were cut off - they allowed large groups of like-minded people to co-ordinate their actions. But that's the crucial bit right there - their actions.
If Facebook griping is the only thing you're doing - if you blow off steam by adding to the latest Dunderdale meme and then walk away from your keyboard satiated - then Facebook isn't a tool for change at all.
It's just a mechanism for tamping down your feelings and continuing to live with the status quo - exactly the role of "bread and circuses" in the Roman Empire. You can almost hear the government's reaction - "Got it out of your system? Good. Now we'll just keep on with what we were doing anyway."
It's even more so because, often, our Facebook friends are little more than an echo-chamber of our own particular views. You can shout out your anger about a set of cuts and get supportive comments and "likes" back from a whole bunch of people who already agree with you. Of course they agree with you: their politics are one of the reasons they're your friends in the first place. Preach away, and wait for the choir to respond.
If you're a die-hard free market Conservative, you're unlikely to have a group of "friends" bleating about the Royal Bank of Canada outsourcing jobs to southeast Asia and laying off Canadian workers. More likely, your friends are more interested in the latest margin call. If a small-l liberal crops up among your Facebook buddies, chances are you'll hide them the first time they irritate you with comments about social inequality when you've just finished posting some great pictures of your luxury car purchase.
Likewise if you're spouting off about cuts to the environment and the provincial government's current love for business-over-everything-else. You're not changing minds or opening eyes if the message is only reaching a group that already agrees with you.
So don't confuse your Facebook rant with taking a stand or making a real move. Chances are, Premier Dunderdale and the people making the decisions aren't your friends and, frankly, aren't seeing a single word you write. They would see more words if you had just six or so written on a sign and you were standing in their parking space when they got to work.
The irony is that, when you yodel down the Facebook well, you may find that it actually works against your goals; nothing destroys a proto-activist quite so completely as seeing his or her activism essentially ignored.
And don't worry: if you think this is complete tripe and social media protest is the modern answer to any government slight, you can always write a status line saying what a tool I am.
You'll feel better and I won't see it. Win-win.
Russell Wangersky is The Telegram's editorial page editor. He can be reached by email at firstname.lastname@example.org.