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Way past their prime

Published on July 19, 2012
Published on July 19, 2012
Topics :
Marine Atlantic , Retail Council of Canada , North Sydney , Canada

It is the height of July, but even so, the green string beans at the grocery store still look like they have contracted some premature aging disease: they lie there, wrinkled, spotted, brown-tinged — but for sale anyway.

Buy fresh broccoli, that old produce stalwart, and just hope you don’t get one of the fairly-regular stalks with the brown slime disease — it seems to foster out of sight, hidden until you cut off the first florets and enter the forest kingdom of the broccoli-undead. Usually, even if you can’t see it yet, you can smell it if you hold the bunch under your nose before you buy.

Plastic-cartoned strawberries? Turn the clamshell boxes over, and check for the furry mould on the bottom. It’s not just a regular occurrence — it’s the exception that’s startling.

Buying peaches? Four or five bucks for some obscure size that’s called a “punnet,” and when you’re doing the math on what they actually cost, don’t forget to factor in that two of the eight or so will have a rotten spot you can’t see in the store, but that you will certainly put your finger into when you reach into the box.

Tuesday, grocers in the province made a fascinating argument: maybe, they suggested, trucks hauling fresh meat and produce should get priority on Marine Atlantic ferries. Why? Well, maybe because perishable items have already been on the road for seven or more days by the time they reach North Sydney, N.S.

Every day they spend sitting on the dock waiting for space on the ferry means more wastage.

Their idea makes startlingly good sense.

It’s hard enough eating healthy in this province. It’s harder still when spoilage keeps prices artificially high, and when the expensive fresh produce you might buy is on the very edge of rotting anyway.

The Retail Council of Canada suggests produce in this province is as much as 25 per cent more expensive than in other parts of the country and long-haul transport is part of the problem. Anyone who shops for groceries would point out that a cost increase of only 25 per cent seems wildly optimistic.

It’s hard to attract customers to the fruits and vegetables they should be eating when the products are both ruinously expensive and prematurely on their way to the compost bin. Having some of the most expensive compost in Canada is not a selling-point for living here.

Face it: your average green bean has been on the road for longer than a provincial cabinet minister at a Houston oilfield trade show.

Transportation isn’t the only problem, though. Anyone who shops can tell you their travails with rotten potatoes and ice-damaged onions. And they’re supposed to be good travellers.

Making dedicated space for products that have to be thrown away if they don’t make it to stores on time makes good economic sense, and, frankly, good health sense as well.

Oh, and a “punnet”? It’s defined as “a small box for soft fruits.”

Weights for the unit differ, as does the proportion of rotten fruit you will receive in one.

Comments

  • Username
    Conrad
    - July 19, 2012 at 21:58:59

    Our produce is most likely the worst in North America, like our birth rate. It's a shame really. We need to do everything we can to improve our produce problem, its time to do something about it. The quality of life here is going down hill, no doubt. When a person only makes enough money to pay the rent on a full time job, there nothing left for anything else. Takes two adults working full time just to stay above water. Nobody even has time or money to have a family anymore. If we don't have kids where will that leave NF, without any Newfies eventually. I have a friend from Columbia who thinks our people are sad, I agree with her. It's hard to be happy with all the stress. I just felt like going on a rant.

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    • Username
      David
      - July 20, 2012 at 10:45:43

      Conrad: After all the rhetoric and all the glowing TV commecials and all the chest thumping, the truth is that this place is barely liveable. It was worse during the pre-confederarion years, but due to the kind of myopic, short-term, gutless and visionless politics that voters here not only accept but actually thrive on, it has lagged the world badly, and will surely stay that way until the last person turns out the lights. This era of oil wealth has simply exacerbated our failure to offset or mitigate our isolation. St. John's isn't Toronto... it's more like a larger, fancier version of boomtown Buchans.

  • Username
    Jim Bennett
    - July 19, 2012 at 16:27:01

    Maybe when Quebec finishes Route 138 from Sept Isles to Blanc Sablon our provincial government will see the importance of a fixed link across the Strait of Belle Isle and an improved Strait of Belle Isle ferry service while the link is being built. Imagine the south coast of Labrador receiving fresh produce just 12 hours from Quebec City while produce destined for the Avalon has just arrived in North Sydney in the same 12 hours! Jim

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    • Username
      wtf
      - July 20, 2012 at 09:27:02

      Imagining is about as close to reality as it will get.

  • Username
    Consumer
    - July 19, 2012 at 15:10:14

    Most of the produce, both fruit and vegetables, that are shipped to Newfoundland and Labrador are fed to the cattle in other jurisdictions. Picture the perfect potato - until you start to peel the darn thing and find out is is rotten to the core. I can't wait to buy local, but I find that a lot of that produce is very cost prohibitive and can add a pretty penny to the weekly grocery bill. Maybe local growers should take a long hard look at what they charge the consumer (they don't have the high freight costs) - I'm sure most consumers would buy local and wouldn't mind paying a premium if (a) there was enough product; and (b) if the price was not so high. The quality from my experience is excellent and the taste is out of this world, Maybe for once our government could make good use of our tax dollars to support the local farmers with a view to becoming less dependent on long haul freight and the ferry schedule.

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  • Username
    Richard
    - July 19, 2012 at 11:47:09

    Before we lay the blame at the feet of Marine Atlantic, maybe it's time to start asking why produce takes 7 or more days to get to North Sydney. The truth is, we have become completely beholded to large retailers, for whom we are quite literally the bottom of the barrel when it comes to their distribution chains. For years we had slower, smaller and less reliable ferries, yet fresher produce.

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    • Username
      David
      - July 19, 2012 at 12:47:20

      Guess what? Food retailers are in the business for profit, and as important as St. John's is to you, it isn't important their business whatseover. We haven't managed Step 1 for our own food security, but we'll call out some mainland-based companies for not doing more for us.....another classic 'Newfoundland the victim' rant. This ain't gonna change: Newfoundland is Land's End, and St. John's is the Land's End of Land's End. --- get used to it. Or actually, go back to being used to it.

    • Username
      David
      - July 19, 2012 at 13:09:53

      Guess what? Food retailers are in the business for profit, and as important as St. John's is to you, it isn't important their business whatseover. We haven't managed Step 1 for our own food security, but we'll call out some mainland-based companies for not doing more for us.....another classic 'Newfoundland the victim' rant. This ain't gonna change: Newfoundland is Land's End, and St. John's is the Land's End of Land's End. --- get used to it. Or actually, go back to being used to it.

    • Username
      Richard
      - July 19, 2012 at 18:48:18

      David - you're exactly right. But if we had more competition in the retail sector this province, maybe the profit motive would help things along. My point was that i am tired as a taxpayer who funds Marine Atlantic to have to subsidize a bunch of businesses who coildnt otherwise be bothered to improve their distribution systems.

  • Username
    Carl
    - July 19, 2012 at 11:31:57

    Marine Atlantic is not the only way to ship perishable goods to Newfoundland. Much of our fresh produce is shipped by the private sector (namely Oceanex, Marine Atlantic's only competition in the marine freight business). So if perishable goods are really spoiling because they wait too long for a spot on the Marine Atlantic ferry, then maybe some of the food producers should stop using Marine Atlantic.

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  • Username
    David
    - July 19, 2012 at 10:33:51

    OIl may make for big wages and higher expectations of people's standard of living, but it doesn't change where you live. This is land's end, and a place where we have never put any effort or thought whatsoever into developing any sort of food supply strategy in over 400 years (Sprung. Nuff said.). It was food supply that caused this place to come to be --- supplying cod to the world --- and now we have none for ourselves....pretty much summarizes our long term planning department. Sold our train for some magic (fresh?) beans, and let Marine Atlantic continue to fester and rot like gangrene. And now, with nouveau upper middle-class sensibilites, we have a taste for corn-on-the-cob that doesn't come from a tin can. Pretty weird having a $350,000 condo with granite countert tops and stainless steel appliances when you can't get a few fresh apples to eat, isn't it? If you want to eat really well in Newfoundland, get a job on the rigs.

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    • Username
      mainlander
      - July 19, 2012 at 10:44:23

      This is a no-brainer. Why is it even being discussed and debated? Perishables should be given priority. Am I missing something here?

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