The Canadian Beverage Association would like to respond to Amanda Burton’s Sept. 30 column, “Juicy fruit over fruity juice.”
Health Canada’s Food Guide says the average Canadian should consume seven to 10 servings of fruits and vegetables a day. The guide says that those numbers can be reached by using whole fruit and 100 per cent juice. But recent research shows that many Canadians, especially children, are not consuming enough. Dietitians of Canada says 98 per cent of second-, third- and fourth-graders fail to consume the five daily servings of vegetables and fruits recommended.
The Canadian Beverage Association believes that our members’ 100 per cent juice products can play a role in helping Canadian families achieve the numbers set out by Health Canada, and that they provide excellent hydration options.
We believe that when it comes to discussing the impact of specific fruits on the risk of diabetes, Canadians should have all the facts. According to the Canadian Diabetes Association, the risk factors associated with diabetes are:
· Aged 40 or older; a member of a high-risk group (aboriginal, Hispanic, Asian, South Asian or African descent); overweight (especially if you carry most of your weight around your middle). If you have a parent or sibling with diabetes; health complications associated with diabetes; given birth to a baby that weighed more than four kilograms (nine pounds); had gestational diabetes (diabetes during pregnancy); impaired glucose tolerance or impaired fasting glucose; high blood pressure; high cholesterol or other fats in the blood; been diagnosed with polycystic ovary syndrome, acanthosis nigricans (darkened patches of skin), or schizophrenia.
The Canadian Beverage Association offers a wide variety of beverage options to fulfil any hydration need. See www.canadianbeverage. ca.
Jim Goetz, president, Canadian Beverage Association