St. Johns agency wins prestigious award

Staff ~ The Telegram
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Target took home a coveted Gold award at Thursday night's Canadian Advertising Success Stories (CASSIES) Awards show in Toronto.
According to a news release, the CASSIES is one of the country's toughest competitions, and is the only Canadian award to recognize proven advertising effectiveness. In order to win, advertisers must prove there was a direct correlation between the advertising and the quantified business results.
Target won Gold in the Best Integrated/Best Insight category for its Newfoundland and Labrador Tourism Fresh Air campaign, which brought fresh NL air and creativity to Toronto during the hot, smoggy months of summer.
The 2008 Fresh Air campaign included a giant superboard situated on the Gardiner Expressway in downtown Toronto. Over a three-week period, in the humid dog days of summer, the blank white board was hand-painted - by an artist suspended 60 feet above the ground - revealing day by day a little more of what became a 3-D open window through which hundreds of thousands of motorists could see a beautiful NL scene of ocean, meadows and a clothesline blowing in the fresh ocean breeze.
To view video, visit http://www.targetmarketing.ca/the-work/newfoundland-amp-labrador/fresh-air-stop-motion.

Organizations: Johns agency, Canadian Advertising Success Stories

Geographic location: Toronto

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