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Corner Brook woman designs Olympic gear for the retail market

A Corner Brook native is happy her creations will be part of the Olympic dream in Vancouver. Chantel Burton, who now lives in Brampton, Ont., is a designer with the Hudson's Bay Company (HBC) and category manager for the retail design of the Vancouver 2010 Olympic replica collection, which makes her responsible for the design of the Olympic clothing and accessories sold to the public. The clothing is designed to resemble the gear the athletes wear, but it is different.

Burton went on maternity leave in 2006 and when she returned to work, the position that was open was in the Olympic department.

Chantel Burton, of Corner Brook, helped design Olympic apparel for the retail market for the Hudson's Bay Company. - Submitted photo

Corner Brook -

A Corner Brook native is happy her creations will be part of the Olympic dream in Vancouver. Chantel Burton, who now lives in Brampton, Ont., is a designer with the Hudson's Bay Company (HBC) and category manager for the retail design of the Vancouver 2010 Olympic replica collection, which makes her responsible for the design of the Olympic clothing and accessories sold to the public. The clothing is designed to resemble the gear the athletes wear, but it is different.

Burton went on maternity leave in 2006 and when she returned to work, the position that was open was in the Olympic department.

Her career has taken her through children's wear and ladies' wear, so being responsible for both sexes from infants through adults is a nice challenge, she said, but familiar all the same.

"I kind of fell into it, I guess, (but) not by accident," Burton said. "It's definitely a change, but a fun one."

She likes the feeling that clothing she's worked on is out there for the world to wear.

It's exciting for her when she sees someone walking down the street wearing clothes she has worked on. It's even better when that item is on a friend.

"You see somebody and you go up and if it's a friend you say, I worked on that," she said. "They kind of look at you with a strange look because they don't expect someone they know to say 'I had a hand in that.' It's definitely nice, especially with the Games being in Canada this year. It's definitely a bonus."

The colour scheme for the Vancouver Games is red and white accented with black and athletic grey heather, plus the HBC heritage colours - yellow, blue and green.

The best part of the campaign for Burton was when the product line was launched in stores Oct. 1.

Now she's looking forward to London's 2012 Olympic Summer Games, starting in April.

Until then she'll be working on the Canada Commonwealth Games athletes uniforms and leisurewear for the October event in Delhi, India.

She has associate managers doing trend research and other important tasks.

"You source product," she said. "You pick your fabrics. You do everything right up until production comes in and it goes to the stores. You do your fits, graphic approval, strike off all kinds of things.

"It's not quick and easy. It's not like you pick a shirt and it's in stores. There's quite a lengthy process involved."

She's seen that people from Newfoundland and Labrador are seen to be hardworking and she doesn't want to prove that wrong.

Being from Newfoundland, with only a few people from the province in the clothing design business, means she has a nearly unique perspective to bring to her designs.

"It's a little surreal, too, coming from small-town Newfound- land," she said. "How far can you go with it?"




Olympic opportunity

Squamish-based brewery launches Olympics-hooked Three Beavers beer
Vancouver (CNS) - They're cute, furry Canadian icons proudly sporting gold, silver and bronze medals on a podium made of tree stumps.
They look like medal winners at some kind of wildlife hinterland Olympics - but the Three Beavers are actually a clever marketing image behind Friday's launch of a new beer from Squamish-based Howe Sound Brewing.
The microbrewery is not an official Olympic sponsor like Molson but the timing of its latest product - just three weeks before the 2010 Olympics - is clearly no accident.
"We really wanted to celebrate Canada during the Olympics and we figured telling a tale about beavers in Canada was a very Canadian thing to do," said brewery co-owner Leslie Fenn.
The Three Beavers Imperial Red Ale label recounts the historical importance of beavers in Canada and notes the brewery won gold, silver and bronze medals for its beers at the North American Brewers Association awards in 2007 and 2009. - Vancouver Sun

Organizations: Hudson's Bay Company, Canada Commonwealth Games, Howe Sound Brewing Molson North American

Geographic location: Vancouver, Corner Brook, Canada Brampton Newfoundland and Labrador London Delhi India Newfound Squamish

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  • Frances
    July 02, 2010 - 13:26

    I proudly wore my Olympic red mittens at the torch bearing ceremony that was held here in St. John's. I was very disappointed to see that the mittens displayed the tag Made in China ...very disappointed.

  • Frances
    July 01, 2010 - 20:13

    I proudly wore my Olympic red mittens at the torch bearing ceremony that was held here in St. John's. I was very disappointed to see that the mittens displayed the tag Made in China ...very disappointed.