Justin Bieber and Drake perform at the Juno Awards in St. John's Sunday. Telegram photo
More people watched the CTV broadcast of the 2010 Juno Awards than watched the Stanley Cup Playoffs on Sunday night.
The 39th Annual Juno Awards had a peak audience of 2.1 million viewers.
The peak was during a live performance by teen music sensation Justin Bieber, with New Artist of the Year winner Drake jumping in for a surprise appearance.
The young blood are likely to have contributed in a 63 per cent increase in the 18 to 34 year-old audience over the 2009 award show ratings.
"The 2010 Juno Awards will ultimately be remembered for its memorable performances, cutting-edge production and welcoming hometown crowd," stated CTV's president of creative, content and channels, Susanne Boyce, in a news release Tuesday.
In another comparison, while the 2009 Juno Awards had just over 4 million viewers (4.06 million) tune in to the broadcast "in all or in part." The 2010 Junos had 6.5 million viewers.
The ratings results make the 2010 Junos in St. John's the most watched Juno?Awards since 2003.