Gary Wadden, president of m5 Group of Companies, today appointed one of Atlantic Canada's marketing communications leaders, Rod Budgell, as executive vice-president and chief strategist of m5 marketing communications.
In this new role, Budgell will lead m5's client service and strategic support efforts across offices in St. John's, Halifax, Moncton and its newest location in New England.
"Budgell has been an integral part of the m5 team for more than two decades, having founded our research company MarketQuest in 1987," Wadden said. "His extensive contribution to our success and the success of our clients over the years has made his appointment a natural evolution, and pleasure to announce."
Wadden said m5 has continued to work with many blue-chip partners throughout Atlantic Canada and beyond. As a result, it has become clear that a combination of executive level account direction and strategic counsel is necessary for m5's clients.
"Rod will be a leader by example on both fronts," he said, "having earned the respect of his colleagues on the east Coast and beyond," Wadden said.
As executive vice-president and chief strategist, Budgell will be responsible for leading a multi-million dollar business with primary reach throughout Canada and the U.S.
"Recognizing the ever-changing dynamics of the marketing communications world in Canada and elsewhere, we're guiding our clients in ways never before anticipated," Budgell said. "I will be very fortunate to work with a multi-disciplinary team that understands this, and has the skills to keep our clients on pace with this incredible speed of change."