Doug Lansky will be the keynote speaker at Hospitality Newfoundland and Labrador’s conference and trade show in St. John’s early next year.
Lansky is a former travel journalist who penned stories for National Geographic Traveler and the Guardian — visiting over 100 countries along the way — before moving into destination marketing and development. Today, he advises destinations and tourism companies around the world on strategic branding, marketing issues, visitor experience, industry trends, and sustainability.
“With expertise in tourism marketing and development, Mr. Lansky will discuss ways of adapting your tourism strategy by putting the visitor at the core of your experience, providing the most effective hooks to motivate travellers, as well as the level of quality and satisfaction they need to keep them coming back to our destination,” Hospitality NL Chair Dion Finlay stated in a release.
HNL’s conference, set for Feb. 20-22 in St. John’s, also includes its AGM, partner luncheons, and the Tourism Excellence awards.
