Jeffers, 26 at the time, was on duty at the time of the crash on Sept. 18, 1957. It was at a time when helmets weren’t worn, and he never recovered from the head injuries he sustained. According to Newfound Riders, Jeffers spent the next 43 years in the Waterford Hospital in St. John’s. He died in 2000.
All bikers are welcome on the ride, which takes place Sept. 16. It starts at 10 a.m. and will go ahead regardless of weather. Riders will travel from the Newfoundland and Labrador Police and Peace Officers’ Memorial at Confederation Building in St. John’s to Monty’s North Atlantic gas station in Whitbourne, then to Carbonear. A ceremony will take place there, then the ride will pass through Freshwater — Jeffers’ hometown — before heading back to St. John’s through Conception Bay.
The Sam Jeffers Ride raises money to maintain the Police and Peace Officers’ Memorial, as well as a plaque dedicated to Jeffers in Carbonear. It costs $10 to register.