New ads kick-off province’s tourism advertising campaign

Published on January 21, 2013

The provincial government unveiled two new television ads today as part of the kick-off of Newfoundland and Labrador’s 2013 national tourism advertising campaign.

“Our campaign is presented as chapters of a book with each ad telling a story that is unique to Newfoundland and Labrador,” said Tourism Minister Terry French.

“Most Easterly Point and Conversation are the new chapters in the Newfoundland and Labrador tourism story.”

 A news release notes Most Easterly Point tells a story about Newfoundland and Labrador’s unique position as the most easterly point in North America, the only place where someone can experience the continent’s first sunrise. Conversation tells a story about one of the province’s most distinct, charming and irresistible qualities — our language — with more English dialects spoken here than anywhere else in the world.

The national television campaign launches today and will be supplemented by newspaper, in-flight and online advertising, as well as digital marketing and social media.

The new ads and the new online videos are available on the tourism website www.newfoundlandlabrador.com.

Provincial Tourism, Culture and Recreation Minister Terry French speaks at the launch of the province’s latest tourism television ads at The Rooms Monday morning.
— Photo by Joe Gibbons/The Telegram