Owner-operator Pat Squires' vision for the Eastbound International Speedway and Concert Park in Avondale includes turning it into a NASCAR-approved track.
But the facility already has grand enough plans with monster trucks, Eastbound Hoedown concert and several different levels of racing for drivers starting at age eight.
"Kids and adults have something to become in the automotive industry," Squires said Thursday.
"It's just like anywhere. If I wanted my kid to play hockey, I need to have ice. If you want your kids to be racing, we need pavement and we need a track. We need to do it professionally."
Squires and others involved in the Eastbound International Speedway and Concert Park held a news conference at the RE/MAX Centre in St. John's, where it had a display of various race cars.
July 25 is the grand opening day at Eastbound Park with monster trucks, freestyle motorcross and Legends sports racing. The next night will be racing under the lights with Bandolero, Legends and Sportsman cars. Sundays are fun days with hobby stock cars and street stock cars.
The facility will also host music events - with 5,000 seats and an audience capacity of 50,000 - as well as Monster Truck racing, the US Legends cars, Bandolero racing, Sportsman racing, and hobby and street stock car racing on an INEX- sanctioned, one-third mile, oval, paved racetrack. There is also a go-cart track.
The first music event is the Eastbound Hoedown Country Music Festival on Aug. 16 with headliner The Band Perry and other artists.
Eastbound purchased the old Avondale speedway in 2012 and built a state-of-the-art facility.
Avondale Mayor Owen Mahoney said the new speedway will bring strong economic activity to "Avondale and all of Conception Bay North."
Harbour Main PC MHA Tom Hedderson noted there was no government money put into the facility.
"This tells us all about the entrepreneurial spirit we need in Newfoundland and Labrador," Hedderson said.
"What a boom for my area of Harbour main, the district of Harbour main, the Avalon and province as well."
Hedderson said Squires spent $5 million of his own money on the facility over the past three years.
But Squires declined to confirm the exact amount afterwards.
Information on the schedule and upcoming events can be found at www.eastboundpark.com