We’re still selling the T-shirt: Pipers

Pipers stores will keep controversial ‘Newfie’ shirt on the racks for Paddy’s Day

Published on February 24, 2016
Tara Bradbury/The Telegram
A pile of “Newfie beer removal” T-shirts was selling at the Stavanger Drive Walmart location for $10 on Sunday, days after Walmart said it was not selling the shirt at all. Walmart says the shirts have now been pulled from the stores.

Pipers store management says it will continue to sell the controversial “Newfie beer removal services” T-shirt for St. Patrick’s Day.

The shirt, which Walmart pulled from its shelves earlier this week after negative feedback from customers, has earned a positive reaction with Pipers customers, the store said in an e-mailed statement.

“We have decided to continue to sell the shirt and let the customer decide,” Piper statement reads. “Pipers apologizes to our customers and fellow Newfoundlanders who may take offence to the St. Paddy’s Day T-shirt, as this is not our intent.”

Related story:

Walmart pulls ‘Newfie’ t-shirts

The shirt will feature on the front of next week’s Pipers’ flyer, which had already gone to print when the controversy over the shirt erupted.

“St. Paddy’s Newfie Beer Removal Service — pints, pitchers, kegs” is printed on the green shirt in white lettering along with an image of a beer stein. The shirt is made by local business Islandwide Distributors, which also produces Newfoundland-themed souvenirs like jewelry, Christmas ornaments, mugs and cards.

“The St. Paddy’s Day T-shirt was designed by a Newfoundland artist (who), like the owners of Islandwide, has deep roots and pride being a Newfoundlander,” Bill Coady of Islandwide told The Telegram in an e-mail, adding the shirt was also printed locally.

Similar designs had received positive responses in the past, he noted.

The shirt is also being sold by Only Deals dollar store chain, whose head office did not return a call from The Telegram for comment.