Kiss your pickle goodbye

Published on March 4, 2016
Habitant mustard pickles

It might be enough to turn some Newfoundlanders sour.

A staple of the Jigg’s dinner and Sunday scoff is about to be taken off the table.

Zest and Habitant mustard pickles are being taken off shelves, according to Smucker Foods of Canada Corp.

In an email response to a Telegram inquiry, the company says that there was not enough consumer demand for multiple mustard pickle brands.

That explanation could be a little hard to swallow given how coveted the mustard pickle is in this province. There’s a certain amount of pride that comes from getting that one onion or cauliflower bit that’s hiding amongst the cucumbers.

Smucker Foods of Canada Corp. says it was a “difficult decision” to discontinue the sought-after side to so many local meals.

Whatever is on the shelves or hiding in grocery store back rooms is all there is left. The company says they no longer have Zest/Habitant mustard pickles available to provide.

However, before there’s mayhem at the market, Smucker Foods of Canada Corp. has a plan to get itself out of this pickle jam.

“In an effort to maintain our quality and provide consumers with the best mustard pickle product, we have updated our Bick’s Sweet Mustard pickles to offer consumers a quality replacement,” the company says.

That product is targeted to be available in stores in June. In the meantime, take time to lament the loss of a cultural gem. And for those lucky enough to score the last jars of Zest/Habitants, you best ration out your pickle portions.