I am a coffee drinker and I like it fresh-ground and fresh-brewed. I also like it fresh roasted.
My problem: there is no way to tell when the coffee beans we purchase were roasted, since the Newfoundland and Labrador roasters — at least those whose product I’ve seen — and those who import coffee, do not stipulate the roasting date.
Not only that, but while they do put a best-before date on the packaging, we all pay the same price whether the expiry date is today or six months from now. Since the roasting date would tell us a lot about the beans’ freshness, why are we not given a roasting date, and are we being roasted at the checkout?