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Showcase to open a new location in the Avalon Mall in St. John's.

An example of Showcase's new flagship design that the company is rolling out across the country over the next year, including at the Avalon Mall in St. John's this fall.
An example of Showcase's new flagship design that the company is rolling out across the country over the next year, including at the Avalon Mall in St. John's this fall. - Contributed

Second metro region franchise to open this fall

ST. JOHN'S, N.L. —

A store already familiar in the Village Mall is bringing its wares to the Avalon Mall.

Showcase, purveyors of the latest and popular home, health, toys and beauty trend items and “As Seen On TV” products, will unveil its second St. John’s store in October

The new store will be located close to the new Winners location.

At a time when some other national retailers are closing doors across Canada, Showcase, founded in 1994, has gone the other way and is gearing up for rapid growth. Using a new flagship design, plans are to open in at least five other Canadian shopping centres over the coming year, adding to the existing 108 locations.

Ontario destinations on the way include the Mapleview Shopping Centre in Burlington and White Oaks Mall in London, while British Columbia’s Coquitlam Centre and Orchard Park Mall in Kelowna are also getting new stores. Another is set for Kingsway Garden Mall in Edmonton, Alta.

The chain is also aggressively pursuing the U.S. market with an aim to have 1,000 stores and a distribution centre operating south of the border in the next five to seven years.

Showcase chalks its success up to its unique in-store shopping experience, which encourages customers to “try it before they buy it,” and to its fresh array of products and trends that emerge on social media.

“We use trend-predicting technology to identify what products are going to be top sellers, well before they are available in Canada,” Samir Kulkarni, Showcase CEO, explained in a release.


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