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Virtual Cape Breton business program seeking aspiring entrepreneurs

Carla Arsenault President & CEO, Cape Breton Partnership - Contributed.
Carla Arsenault, president and CEO of the Cape Breton Partnership. CONTRIBUTED
SYDNEY, N.S. —

The virtual Dream Business Program for up and coming entrepreneurs will kick off its spring session on May 21. 

The program is a collaboration between the Cape Breton Partnership and Mashup Lab that offers participants coaching, mentorship, access to business-focused workshops and a startup kit.  

The free, six-month program is designed to help develop ideas into viable businesses. It will be offered 100 per cent online as it has been for the past two years. 

“Due to the unprecedented impact of COVID-19, connecting businesses to the supports and resources they need to succeed is more important than ever to our economy,” Carla Arsenault, Cape Breton Partnership president and CEO, said in a press release. 

“As Cape Breton–Unama’ki’s economic development organization, we are thrilled to be working with Mashup Lab to offer a virtual program connecting aspiring entrepreneurs to the knowledge and tools required to turn their ideas into reality.” 

Every Mashup Lab program is designed to match people from rural communities with the knowledge, tools, and advice they need to figure out if there is a great business to be built around their idea. 

Mashup Lab has been developing the delivery of online programming for the past six years and their Dream Business program is the culmination of all that learning and innovation, according to Andrew Button, the Mashup Lab founder and CEO.  

“Necessity is the mother of invention," Button said in a press release. "While a crisis such as this global COVID-19 pandemic has massive impacts for many, it also creates a whole new world of customer problems to be solved, business model innovation, and business opportunities that didn’t exist a month ago. Now is the time to get creative.” 

The Dream Business Program throughout Cape Breton is funded by the Cape Breton Partnership and run by Mashup Lab, a rural Nova Scotia-based organization that supports rural entrepreneurs.  

Visit www.mashuplab.ca/dreambusiness to apply. 

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