The most notable aspect of Boston Pizza’s Christmas Pizza — “All the flavours of a traditional Christmas dinner … on a pizza” — is the singing box it comes in.
Advertising agency John St. has created a “carolling” delivery box for the Richmond, B.C.-based restaurant company. A play on “Carol of the Bells,” the jingle runs through the components of the holiday menu item: “Cranberry sauce. Gravy on top. Turkey as well. And also cheese. Why is there cheese? Cause we love cheese. Turkey and cheese. Four kinds of cheese.”
Like musical greeting cards that emit tinny tunes when you open them, the “Chorus of the Pizza”-playing box reportedly operates using a light sensor device: When the box is opened, the music plays; as soon as it’s closed, silence. “The singing box is kind of like carollers coming to your door, but it’s better because they brought pizza and you don’t have to stand awkwardly listening to people sing to you,” said John St. creative chief Angus Tucker, according to Muse by Clio .
The Christmas Pizza is one of five new holiday menu items including cranberry barbecue ribs and Christmas poutine, which has mozzarella instead of cheese curds, and is topped with turkey, stuffing, gravy and cranberry sauce. The holiday menu is available at all Boston Pizza locations across Canada, and the musical pizza box will be delivered to a limited number of customers.
Copyright Postmedia Network Inc., 2019
