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Coffee Break supports Alzheimer Society of Newfoundland and Labrador

Public asked to celebrate World Alzheimer’s Day on Saturday by taking a photo and posting on social media with hashtag #GoBlueforAlz

Jean Marie and Allen Jenkins of Lewisville, Texas, stopped by Rocket Bakery for a coffee Thursday as they travel around the province on vacation.
Jean Marie and Allen Jenkins of Lewisville, Texas, stopped by Rocket Bakery for a coffee Thursday as they travel around the province on vacation. - Sam McNeish

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ST. JOHN'S, N.L. — It was busy in downtown St. John’s Thursday morning.

People stopping by Rocket Bakery for a morning coffee on their way to work could support the Alzheimer Society of Newfoundland and Labrador (ASNL) as it raised funds and awareness of dementia.

Rocket Bakery served as the local host for Coffee Break, the Alzheimer Society's major nationwide annual fundraiser where friends, coworkers and customers gather to raise funds for local Alzheimer societies.

World Alzheimer’s Day is Saturday and the ASNL is asking the public to wear blue and post a photo on social media with the hashtag #GoBlueforAlz, so ASNL can share the photo. In addition, the Confederation Building and Government House will both be lit up blue, in addition to a host of landmarks across the country in support of World Alzheimer’s Day. 

Harold Hefferton knows full well the issues of Alzheimer disease, as his wife Barbara has been suffering with it for nearly a decade and has been in a long-term care home in St. John’s for nearly a year.
Harold Hefferton knows full well the issues of Alzheimer disease, as his wife Barbara has been suffering with it for nearly a decade and has been in a long-term care home in St. John’s for nearly a year.

There are 9,642 people living with Alzheimer’s across Canada who get support from the ASNL, and from hundreds of others dedicated to helping those with the disease.

A couple from Texas, Jean Marie and Allen Jenkins, stopped by for a coffee to support the event as they travel around the province.

“We are from Lewisville, Texas, just north of Dallas. We are here to escape the heat,’’ Allen said.

“This vacation is great. We are heading to Elliston for the Roots, Rants and Roars festival, down to Cape St. Mary’s, Mistaken Point, Pouch Cove and other spots,’’ Jean Marie added.

Another person on hand for Coffee Break was Harold Hefferton, a member of the ASNL board, but also someone who knows the hardships of Alzheimer’s disease.

“My wife, Barbara (Nugent), has been in Pleasantview Towers now for nine months,’’ Hefferton said, tears welling up in his eyes.

“It has been tough us,’’ the former manager of St. John’s International Airport added.

A host of individuals and Rocket Bakery staff were on hand to help pour coffee and meet and greet customers.

Mount Pearl Southlands MHA Paul Lane manned the espresso machine and poured regular coffee.

Also assisting in that task was one of the event’s sponsors, Craig McDonald, the regional director for N.L. of IG Wealth Management.

The staff from the ASNL was also on site chatting with the public and offering assistance and knowledge where they could.

Information about the ASNL's services is available online at www.alzheimer.ca/nl.

[email protected]


Alzheimer Society contact Information
Website: www.alzheimer.ca/nl
Twitter: www.twitter.com/asnl2
Email: [email protected]
Provincial Office: 
835 Topsail Road, Unit 107-108
Mount Pearl, NL A1N 3J6
Phone: 709-576-0608
Fax: 709-576-0798
Toll Free: 1-877-776-0608

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