Meal box subscription service HelloFresh, which delivers ingredients to make healthy meals, was unable to deliver this week’s boxes to Newfoundland subscribers due to the blizzard and subsequent state of emergency.
“While we couldn't get the meal boxes out to Newfoundland, we also hate to see good food go to waste,” the company wrote in an email to subscribers.
“So, with the help of partners at the Canadian Armed Forces and CFB Gagetown (in Oromocto, N.B.) in particular, we’ve donated these boxes to the families of those in the military who are assisting in this state of emergency.”
HelloFresh fully refunded Newfoundland subscribers the cost of the missed meal boxes.
Roughly 7,000 meals that couldn’t be delivered to Newfoundland were donated.
A portion of the donated boxes were also distributed at the Oromocto Food Bank.
“As soon as it became clear our courier would not be able to deliver to Newfoundland this week, our team sprung into action,” said HelloFresh Canada CEO, Ian Brooks.
“We knew immediately we wanted to donate the boxes. When we got in touch with the folks at CFB Gagetown, who said they could give them to the New Brunswick-based families of military service people deployed to Newfoundland, we immediately jumped at the chance.”