We won’t get a look at the hockey players for the new ECHL team in St. John’s until the fall, but in less than a week, we should get a look at how they’ll be dressed.
Tuesday appears to be the date that the new team will officially reveal its name — expected to be the Newfoundland Growlers — as well as its colours and logo. That shouldn’t be the only order of business for the franchise, which still formally has to announce that it will be the ECHL affiliate of the Toronto Maple Leafs.
Using a temporary domain name — prohockeyisback — the new team is using Instagram posts in a lead-up/tease campaign prior to the announcements of the name, logo, etc.
Given that the posts are numbered — Monday’s was 8 and this Tuesday’s was 7 — next Tuesday should be the date for the revelations.
For the record, the first post was an archive picture showing a man at the tiller of a boat with an iceberg in the background, accompanied by the caption “God knows we're not afraid to brave the ice – we do it every May,” while the second was of the 1917 Newfoundland Regiment hockey team wearing jerseys with a caribou logo and the word “Newfoundland.” The caption for the latter was “Retreating from opponents, is simply not our way…”